To honour half a century of communities across the country coming together to plant and protect trees, National Tree Week (NTW) has a refreshed identity to capture what the week represents: collective action, a movement for the future and of course, a love of trees.
Designed by award-winning brand design agency The Click, the new, freely available, National Tree Week logo means that that events happening across the country will now be identifiably part of one movement.
A hand-drawn circle transforms the ‘T’ into a tree, mirroring the circling of a date on the calendar – marking National Tree Week as a key moment in time in the tree-planting season.
The energetic stroke captures the momentum of the thousands of people planting and caring for trees across the country during National Tree Week and beyond.
About the new design, Sara Lom, Tree Council CEO said:
“We wanted something bold, simple and recognisable, that could be used as a badge by everyone – the community groups with their spades in the soil, the charity partners that help to deliver all the action and the champions whose support gets the right trees to the right people.
“The fiftieth anniversary of National Tree Week is the perfect opportunity to create a collective identity that celebrates our shared purpose.”
Scott Keightley, Design Director at The Click explains the thought behind the design:
“We started with a simple observation: how do you capture the energy of a week when the entire nation rallies around trees? Our approach was to let typography do the work. A hand-drawn circle wraps around the letter T, transforming it into something that feels alive – part protection, part growth. It’s not revolutionary design thinking, just an honest response to what National Tree Week represents.
“The mark feels grassroots because it is. That hand-drawn quality speaks to the thousands of people who plant, protect and nurture during this pivotal week. We wanted something that could work as both logo and creative starting point – a visual language that future campaigns could build from.
“Most importantly, we hoped to capture that moment when individual action becomes collective force, when a simple mark on a calendar becomes a movement. The beginning of something bigger.”
The new logo is available to be used by everyone and is free to download at nationaltreeweek.org.uk.
National Tree Week 2025 takes place between 22 and 30 November. For more information, to download NTW resources, sign up for online talks, or to register your event on the NTW map, please visit www.nationaltreeweek.org.uk
