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Tree Wardens

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Tree Wardens

A simple swap to save our trees

The Tree Council

October 14, 2021

By Serious Tissues, a Jubilee Partner of The Tree Council

Trees are amazing – and they shouldn’t be treated as single-use products. As human beings, we need them to survive. As you know, trees are more of the most powerful natural climate solutions we have, and we need them now more than ever. They capture carbon from the atmosphere and lock it away for generations. It’s thought that an extensive global tree planting programme could remove one-third of all carbon emissions created by human activity (Science, July 2019).

As Tree Wardens, you’re already playing a vital role by planting, protecting and promoting trees in your local area – thank you! And if you’re looking for more ways to help our planet’s trees, one of the easiest things you can do is change the toilet roll you buy. By choosing toilet roll made from recycled paper, not a single tree is cut down or harmed to make it. Instead, the roll is made from a wide range of paper already in general circulation, whether that’s office print-outs, cereal boxes or the occasional picture sent home from nursery. It’s still soft and strong enough to do the job it’s designed for, but no precious trees are cut down in the process.

Why pick recycled over the typical virgin pulp toilet roll you might see in the supermarket? That’s easy – it’s far better for the planet! 24 trees are cut down to create a tonne of virgin pulp, whereas recycled toilet roll leaves the trees where they should be: in the ground, doing amazing things like capturing carbon, providing habitats for wildlife, retaining water and providing shade for future generations.

The process of making recycled toilet roll also treads far more lightly on the planet and is less harmful to the environment than creating virgin toilet roll. Making the swap makes sense, and Serious Tissues is here to help.

Serious Tissues is on a mission to stop treating trees as a single-use product. To make our toilet roll, we don’t use trees – we save them. Our products are made of 100% recycled paper here in the UK, helping reduce our carbon footprint, and they’re plastic-free too, with no dyes or perfumes.

And finally, the vitally important bit: for every roll we sell, we plant one tree to reverse deforestation, capture carbon and make the world a cleaner, cooler place by partnering with amazing organisations like The Tree Council that help us plant trees in the UK. We will be participating in The Queen’s Green Canopy initiative with The Tree Council as a celebration of the Queen’s Platinum Jubilee and we’re excited to be part of this innovative project.

If you would like to join Serious Tissues’ mission, take a look at our products today! We’re delighted to offer an exclusive discount especially for Tree Wardens when you subscribe. Simply use the code STTREEWARDEN to get an additional 15% off.


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