The impacts of non-native, invasive grey squirrels (Sciurus carolinensis) on broadleaf woodlands and red squirrel population (Sciurus vulgaris) are well recognised among wildlife professionals, yet efforts to control the species across its expanding range require substantial time and resources. This study assesses how people value red and grey squirrels, and explores knowledge, opinions and beliefs about grey squirrel management. By assessing the UK public’s attitudes towards squirrels and their management we seek to answer the following research questions.
- i) How familiar are the public with squirrels and how are the two species valued?
- ii) What are the most and least acceptable forms of control method, and why?
- iii) How do attitudes differ in respect of demographics, connectedness to nature, and knowledge of squirrels?
Additionally, we consider what these findings mean for wildlife managers who are likely to require public support and collaboration in order to conserve the native red squirrel populations.
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